• Farrar, Straus and Giroux
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The Magic Number - William PoundstoneThe Magic Number - William Poundstone

William Poundstone discusses charm prices and the mysterious allure of 99 cents.

Watch Video (Duration: 2:37)
Menu Psych - William PoundstoneMenu Psych - William Poundstone

William Poundstone explains the hidden psychology of restaurant menus.

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Flipping on eBay - William Poundstone

William Poundstone explains the psychological trick of anchoring and how it works on eBay.

Duration: 3:43

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