International Business
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Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting...
Bleeding Talent
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This book will shape the debate on how to save the military from itself. The first part recognizes, indeed celebrates, what the military has done well in...
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An Introduction to Global Financial Markets describes the financial world in clear, easy to understand terms. The authors provide comprehensive coverage of...
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When people wish to enter a specific industry they are rarely given the opportunity to understand how it functions, what sort of critical competencies are...
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What do brands like Apple, Diesel, Abercrombie & Fitch, and Virgin have in common and what differentiates them from other brands? These brands are able to...
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Few books go into enough depth to really understand the differences between the future generations of professionals to come and the ones that have gone before....
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Business today is changing more rapidly than at any time in history. From product ideas to supply chains, from marketing to sales, new technologies,...
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Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the...
All Eyes East
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An insightful look at the world’s single largest consumer market—China’s nearly 500 million youth—and how they will change global marketing forever...
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Far too many companies have developed outsourcing agreements that were created for a bygone century. Or worse, they are buying strategic services using an...
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As the populations of Europe and the US, soon to be followed by China, grow older, it is vital that marketers understand the effects of physiological ageing...
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Each year American executives make nearly eight million trips overseas for international business. In the process, they leave billions of dollars on the...
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This book contains fascinating facts that aren't found in either the sports or business press that reveal the behind the scenes world of international...
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Proposing a comprehensive account of the global fashion industry, this book aims to present fashion as a social and cultural fact. Drawing on six principles...
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In today's global business environment, an executive must have the skills and knowledge to navigate all stages of an international deal, from negotiations to...
The Global Brand
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A top executive at one of the world’s leading marketing firms, shows how to strengthen global brands.
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New Mega Trends predicts the ten trends that will make the greatest impact to business – and our lives - in the future and offers practical advice on how to...
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The authors describe how the web is transforming from a one-way information delivery channel to a socially rich communication vehicle, resulting in the...
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With the onset of a knowledge economy, modern nations are hard at work using ever more sophisticated information systems to power a "technology revolution"...
Megacommunities
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A hurricane strikes a city; terrorists attack a nation; global warming threatens the environment--such problems are too large for any one authority to solve...
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It is argued that, without neglecting efficiency or profits, human well-being should be the first priority of every business. Business Ethics in Action defends...
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This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries...
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In this book, the relationship between risk, return and the cost of capital is contextualized by relating it to the needs of investors and borrowers, the...
Places
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Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media,...
