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Marketing

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Hardcover : $147.00 Buy	Management and Organizations in the Chinese Context Edited by J.T. Li Palgrave Macmillan This book presents some of the latest research into the area of management and organizations in China. The essays cover a wide range of topics and perspectives...

Hardcover : $147.00 Buy	The Planetary Bargain Corporate Social Responsibility Comes of Age Michael Hopkins Palgrave Macmillan This book examines the issues of corporate social responsibility, arguing that it is both good for business and essential for future prosperity and stability....

Hardcover : $105.00 Buy	Brand Medicine The Role of Branding in the Pharmaceutical Industry Edited by Tom Blackett and Rebecca Robins Palgrave Macmillan As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies...

Hardcover : $147.00 Buy	Semiotics, Marketing and Communication Beneath the Signs, the Strategies Jean-Marie Floch; Translated Robin Orr-Bodkin Palgrave Macmillan Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication....

Trade Paperback : $62.95 Buy	International Marketing Relationships Profitable Marketing Relationships Series Sue Bridgewater and Colin Egan Palgrave Macmillan The goal of marketing activity has now shifted towards a need to seek and forge long-term and profitable relationships with targeted customers. This new text...

Hardcover : $50.00 Buy	Building Great Customer Experiences Colin Shaw and John Ivens Palgrave Macmillan This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer...

Hardcover : $116.00 Buy	50+ Marketing Marketing, Communicating and Selling to the Over 50s Generations Jean-Paul Tréguer Palgrave Macmillan As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power,...

Trade Paperback : $63.00 Buy	Small Business Marketing Management Ian Chaston and Terry Mangles Palgrave Macmillan Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published...

Hardcover : $80.00 Buy	Added Value Mark Sherrington Palgrave Macmillan This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding...

Trade Paperback : $76.00 Buy	Marketing: A Complete Guide Malcolm McDonald and Martin Christopher Palgrave Macmillan Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and...

Hardcover : $137.00 Buy	The Rhetoric and Reality of Marketing An International Managerial Approach Edited by Philip J. Kitchen Palgrave Macmillan This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of...

Hardcover : $100.00 Buy	Inclusive Branding The Why and How of a Holistic Approach to Brands Klaus Schmidt and Chris Ludlow Palgrave Macmillan Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book...

Hardcover : $121.00 Buy	Rolling Out New Products Across International Markets George Chryssochoidis Palgrave Macmillan This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the...

Hardcover : $84.00 Buy	The New Global Marketing Reality Roger Palmer and Richard Brookes Palgrave Macmillan Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and...

Hardcover : $84.00 Buy	Sonic Branding An Introduction Daniel Jackson Palgrave Macmillan Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual...

Trade Paperback : $76.00 Buy	International Marketing Klaus Backhaus, Joachim Buschken and Markus Voeth Palgrave Macmillan International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It...

Trade Paperback : $26.95 Buy	Key Concepts in Marketing Palgrave Key Concepts Jonathan Sutherland and Diane Canwell Palgrave Macmillan Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms,...

Hardcover : $105.00 Buy	Marketing Mind Prints Philip J. Kitchen Palgrave Macmillan By "marketing mind prints," this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The...

Trade Paperback : $61.00 Buy	International Marketing Ogenyi Omar Palgrave Macmillan This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic...

Hardcover : $63.00 Buy	The Visionary Package Herbert M. Meyers and Richard Gerstman Palgrave Macmillan The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and...

Trade Paperback : $39.00 Buy	Foundations of Marketing Palgrave Foundations Series Jonathan Groucutt Palgrave Macmillan This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining...

Trade Paperback : $76.00 Buy	Marketing Management Alain Jolibert, Pierre-Louis Dubois and Hans Muehlbacher Palgrave Macmillan Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of...

Hardcover : $137.00 Buy	Understanding Consumer Choice Gordon Foxall Palgrave Macmillan This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which...

Hardcover : $110.00 Buy	Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Process Randolph J. Trappey and Arch Woodside Palgrave Macmillan Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by...

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