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Trade Paperback : $14.95 Buy	How to Advertise Kenneth Roman and Jane Maas St. Martin's Griffin

Trade Paperback : $8.95 Buy	Better Brochures, Catalogs and Mailing Pieces A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less Jane Maas St. Martin's Griffin Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen...

Hardcover : $147.00 Buy	Semiotics, Marketing and Communication Beneath the Signs, the Strategies Jean-Marie Floch; Translated Robin Orr-Bodkin Palgrave Macmillan Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication....

Trade Paperback : $16.99 Buy	Scam! Shams, Stings, and Shady Business Practices, and How You Can Avoid Them Peter H. Engel St. Martin's Griffin

Trade Paperback : $16.99 Buy	How to Advertise, Third Edition Kenneth Roman and Jane Maas with Martin Nisenholtz St. Martin's Griffin/Thomas Dunne Books The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

Trade Paperback : $14.95 Buy	BrandSimple How the Best Brands Keep it Simple and Succeed Allen P. Adamson; foreword by Sir Martin Sorrell Palgrave Macmillan In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more...

Hardcover : $89.00 Buy	Globalizing Ideal Beauty How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century Denise H. Sutton Palgrave Macmillan Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an...

Trade Paperback :
$18.00 Buy

The Idea Writers

Copywriting in a New Media and Marketing Era

Teressa Iezzi Palgrave Macmillan

The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell.

More Formats: eBook

Hardcover : $47.00 Buy	The Economy of Brands Jan Lindemann Palgrave Macmillan In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to...

Hardcover :
$26.00 Buy

The New Rules of Retail

Competing in the World's Toughest Marketplace

Robin Lewis & Michael Dart Palgrave Macmillan

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant...

More Formats: eBook

Hardcover :
$28.00 Buy

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

Peter Coughter Palgrave Macmillan

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

More Formats: eBook

Trade Paperback : $26.00 Buy	Globalizing Ideal Beauty Women, Advertising, and the Power of Marketing Denise H. Sutton Palgrave Macmillan Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an...

Hardcover : $95.00 Buy	Brand Aesthetics Gérald Mazzalovo Palgrave Macmillan Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues....

Hardcover :
$29.00 Buy

How Disruption Brought Order

The Story of a Winning Strategy in the World of Advertising

Jean-Marie Dru, CEO of TBWA Palgrave Macmillan

The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.

More Formats: eBook

Hardcover : $53.00 Buy	Sensory Marketing Bertil Hultén, Niklas Broweus and Marcus van Dijk Palgrave Macmillan The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary...

Trade Paperback : $30.00 Buy	Key Concepts in Public Relations Palgrave Key Concepts Sandra Cain Palgrave Macmillan An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized...

Hardcover : $44.00 Buy	Place Branding Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Robert Govers and Frank Go Palgrave Macmillan The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented...

Trade Paperback : $33.00 Buy	Digital Advertising Andrew McStay Palgrave Macmillan The ever-evolving nature of the digital media is quickly re-writing the rulebook of advertising and marketing. Using technological innovations and our online...

Hardcover :
$29.00 Buy

Brand Media Strategy

Integrated Communications Planning in the Digital Era

Antony Young Palgrave Macmillan

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly...

More Formats: eBook

Hardcover : $42.00 Buy	City Branding Theory and Cases Keith Dinnie Palgrave Macmillan The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and...

Hardcover :
$27.00 Buy

Marketing to the New Majority

Strategies for a Diverse World

David Burgos and Ola Mobolade Palgrave Macmillan

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers...

More Formats: eBook

Hardcover : $105.00 Buy	Brand Medicine The Role of Branding in the Pharmaceutical Industry Edited by Tom Blackett and Rebecca Robins Palgrave Macmillan As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies...

Hardcover :
$89.00 Buy

Persuasive Advertising

Evidence-based Principles

J. Scott Armstrong Palgrave Macmillan

This is a comprehensive and definitive guide to persuasive advertising based upon extensive research.

Bonus

Trade Paperback : $39.00 Buy	Advertising as Multilingual Communication Helen Kelly-Holmes Palgrave Macmillan Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers,...

Displaying 1-24 of 30

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