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All Categories>BUSINESS & ECONOMICS>Consumer Behavior

Consumer Behavior

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Hardcover : $100.00 Buy	New Economy--New Competition The Rise of the Consumer? Roger Alcaly Palgrave Macmillan The new economy has given rise to new forms of competition. This book provides a rich mix of theory, research, and practice that will be accessible to managers...

Trade Paperback : $68.00 Buy	Consuming Behaviour John Desmond Palgrave Macmillan This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into...

Trade Paperback : $34.00 Buy	Value Wars The Global Market Versus the Life Economy John McMurtry Pluto Press '... a tour de force, one of the most devastating critiques of the global market paradigm that has been written to date.' --Prof Peter McLaren , University of...

Trade Paperback : $31.00 Buy	The Myth of Consumerism Conrad Lodziak Pluto Press A critique of consumer culture that analyses the role it plays in our lives, assessing the work of leading cultural critics.

Trade Paperback : $28.00 Buy	This Little Kiddy Went to Market The Corporate Assault on Children Sharon Beder, Wendy Varney and Richard Gosden Pluto Press This book investigates the way that corporations are strategically shaping children to be under-aged hyperconsumers.Sharon Beder shows how marketers and...

Hardcover :
$30.00 Buy

Consumed

Rethinking Business in the Era of Mindful Spending

Andrew Benett and Ann O'Reilly Palgrave Macmillan

As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are...

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Hardcover : $100.00 Buy	Japanese Consumer Dynamics Edited by Parissa Haghirian Palgrave Macmillan Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism,...

Hardcover : $100.00 Buy	Networked Consumers Dynamics of Interactive Consumers in Structured Environments Steven Silver Palgrave Macmillan Personal consumption accounts for two thirds of GDP, yet recent economic events haveemphasised our limited ability to translateconsumption patterns into...

Hardcover : $105.00 Buy	Brand Medicine The Role of Branding in the Pharmaceutical Industry Edited by Tom Blackett and Rebecca Robins Palgrave Macmillan As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies...

Trade Paperback : $26.95 Buy	Gender, Civic Culture and Consumerism Middle-Class Identity in Britain, 1800-1940 Edited by Alan Kidd and David Nicholls Manchester University Press The essays in this volume deal chiefly with issues of class and gender, which are seen as mutually constitutive of social identity. Recent historical interest...

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$15.99 Buy

Everything Is Miscellaneous

The Power of the New Digital Disorder

David Weinberger Holt Paperbacks

“Perfectly placed to tell us what’s really new about [the] second-generation Web.”—Los Angeles Times Business visionary and bestselling author David...

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Hardcover : $89.00 Buy	Consumer Culture and Personal Finance Money Goes to Market Consumption and Public Life Jacqueline Botterill Palgrave Macmillan This book explores the personal savings and credit discourses surrounding post-war British consumer culture. This cultural history highlights the...

Hardcover : $40.00 Buy	Morals and Markets An Evolutionary Account of the Modern World Daniel Friedman Palgrave Macmillan Economist and evolutionary game theorist Daniel Friedman demonstrates that our moral codes and our market systems-while often in conflict-are really devices...

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The Satisfied Customer

Winners and Losers in the Battle for Buyer Preference

Claes Fornell Palgrave Macmillan

A leading expert redefines customer service for the twenty-first century

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Trade Paperback : $27.95 Buy	Global Television Marketplace International Screen Industries Timothy Havens British Film Institute Providing an inside look at the cultural assumptions and business practices of television merchants, this book argues that the market in television programs...

Hardcover :
$23.99 Buy

Living Large

From SUVs to Double Ds---Why Going Bigger Isn't Going Better

Sarah Z. Wexler St. Martin's Press

Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world’s tallest monument. We get the largest breast...

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The $12 Million Stuffed Shark

The Curious Economics of Contemporary Art

Don Thompson Palgrave Macmillan

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting...

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Hardcover : $89.00 Buy	A Social and Economic Theory of Consumption Kaj Illomen, Pekka Sulkunen, Keijo Rahkonen, Jukka Gronow, and Arto Noro; Translation by David Kivinen Palgrave Macmillan Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption. This book provides a balanced overview of the sociology of consumption, arguing...

Hardcover :
$26.00 Buy

Happy Customers Everywhere

How Your Business Can Profit from the Insights of Positive Psychology

Bernd Schmitt and Glenn Van Zutphen Palgrave Macmillan

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free...

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Hardcover : $35.00 Buy	Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan Emotions can be a business's best friend, or its worst enemy. The business community has progressively embraced the role of emotion in the marketplace, but far...

Hardcover : $95.00 Buy	Brand Aesthetics Gérald Mazzalovo Palgrave Macmillan Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues....

Hardcover : $147.00 Buy	Green Politics and Neo-Liberalism Dave Toke Palgrave Macmillan Green Politics and the Culture of Consumerism uses environmental policy to demonstrate the weaknesses of rational choice theory and the strengths of discourse...

Trade Paperback : $41.00 Buy	The Management of Everyday Life Philip Hancock and Melissa Tyler Palgrave Macmillan This book brings together leading academics within management, organization studies and sociology to explore the relationship between management and everyday...

Hardcover : $59.00 Buy	Sustainability Strategies When Does it Pay to be Green? INSEAD Business Press Renato J. Orsato Palgrave Macmillan The request on managers to base eco-investments on solid grounds has never been so vital. They need to know what they should do first, and why. Should they...

Displaying 1-24 of 40

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