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All Categories>BUSINESS & ECONOMICS>International/Marketing

International/Marketing

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Displaying 1-19 of 19

Hardcover : $173.00 Buy	Poverty From the Wealth of Nations Integration and Polarization in the Global Economy since 1760 M. Shahid Alam Palgrave Macmillan An analysis of the disparities in the global economy brought on by not only by disparate power of markets but also the imbalance of powers that shape these...

Hardcover : $137.00 Buy	The Rhetoric and Reality of Marketing An International Managerial Approach Edited by Philip J. Kitchen Palgrave Macmillan This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of...

Hardcover : $105.00 Buy	Drivers of Global Business Success Lessons from Emerging Markets Edited by F. Zeynep Bilgin, Ven Sriram and Gerhard A. Wührer Palgrave Macmillan In this book the author identifies the hidden success factors that have made emerging market companies globally successful. There are a large number of firms...

Hardcover : $44.00 Buy	Places Identity, Image and Reputation Simon Anholt Palgrave Macmillan Places depend on their reputations for almost everything in the modern world: tourism, foreign investment, the respect and interest of the international media,...

Hardcover :
$28.00 Buy

All Eyes East

Lessons from the Front Lines of Marketing to China's Youth

Mary Bergstrom Palgrave Macmillan

An insightful look at the world’s single largest consumer market—China’s nearly 500 million youth—and how they will change global marketing forever...

More Formats: eBook

Hardcover : $48.00 Buy	International Place Branding Yearbook 2011 Managing Reputational Risk Frank Go and Robert Govers Palgrave Macmillan The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the...

Hardcover : $27.00 Buy	What Chinese Want Culture, Communism and China's Modern Consumer Tom Doctoroff Palgrave Macmillan Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese...

e-Book Agency :
$12.99 Buy

What Chinese Want

Culture, Communism and China's Modern Consumer

Tom Doctoroff Palgrave Macmillan

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese...

More Formats: eBook

Hardcover : $100.00 Buy	Wine, Society, and Globalization Multidisciplinary Perspectives on the Wine Industry Edited by Gwyn Campbell and Nathalie Guibert Palgrave Macmillan This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the...

Hardcover : $59.00 Buy	Public Relations for Asia Trevor Morris and Simon Goldsworthy Palgrave Macmillan This book is an essential read for anyone interested in public relations in Asia.

Hardcover : $53.00 Buy	Wine Brands Success Strategies for New Markets, New Consumers and New Trends Evelyne Resnick Palgrave Macmillan The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. But we are now entering a new era for marketers:...

Hardcover : $42.00 Buy	Star-Spangled Soccer The Selling, Marketing and Management of Soccer in the USA Gary Hopkins Palgrave Macmillan Star-Spangled Soccer charts America’s 25 year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its...

Hardcover : $42.00 Buy	International Place Branding Yearbook 2010 Place Branding in the New Age of Innovation Edited by Frank Go and Robert Govers Palgrave Macmillan The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural...

Hardcover : $100.00 Buy	Japanese Consumer Dynamics Edited by Parissa Haghirian Palgrave Macmillan Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism,...

Hardcover : $53.00 Buy	Sensory Marketing Bertil Hultén, Niklas Broweus and Marcus van Dijk Palgrave Macmillan The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary...

Hardcover : $49.00 Buy	Building Brand Value the Playboy Way Susan Gunelius Palgrave Macmillan With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his...

Hardcover : $40.00 Buy	Goal: The Ball Doesn't Go In By Chance Management Ideas from the World of Football Ferran Soriano Palgrave Macmillan This book contains fascinating facts that aren't found in either the sports or business press that reveal the behind the scenes world of international...

Hardcover : $40.00 Buy	Meta-Luxury Brands and the Culture of Excellence Manfredi Ricca and Rebecca Robins Palgrave Macmillan Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique...

Hardcover : $42.00 Buy	Counter Strategies in Global Markets Edited By Olaf Ploetner Palgrave Macmillan Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for...

Displaying 1-19 of 19