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All Categories>BUSINESS & ECONOMICS>Marketing/Direct

Marketing/Direct

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Hardcover : $42.00 Buy	Brand Champions How Superheroes bring Brands to Life Ian P. Buckingham Palgrave Macmillan A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday...

Hardcover :
$28.00 Buy

All Eyes East

Lessons from the Front Lines of Marketing to China's Youth

Mary Bergstrom Palgrave Macmillan

An insightful look at the world’s single largest consumer market—China’s nearly 500 million youth—and how they will change global marketing forever...

More Formats: eBook

Displaying 1-2 of 2