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Marketing/General

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Trade Paperback : $66.00 Buy	Winning Reputations How to Be Your Own Spin Doctor Chris Genasi Palgrave Macmillan Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your...

Hardcover : $147.00 Buy	Conservative Capitalism The Social Economy David Reisman Palgrave Macmillan Smith, Burke, Marx, Durkheim, Polanyi and Hayek--all sought to situate market exchange and property-based acquisitiveness in the broader context of human...

Trade Paperback : $76.00 Buy	Marketing: A Complete Guide Malcolm McDonald and Martin Christopher Palgrave Macmillan Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and...

Hardcover : $100.00 Buy	Inclusive Branding The Why and How of a Holistic Approach to Brands Klaus Schmidt and Chris Ludlow Palgrave Macmillan Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book...

Hardcover : $84.00 Buy	Sonic Branding An Introduction Daniel Jackson Palgrave Macmillan Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual...

Trade Paperback : $76.00 Buy	International Marketing Klaus Backhaus, Joachim Buschken and Markus Voeth Palgrave Macmillan International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It...

Trade Paperback : $61.00 Buy	International Marketing Ogenyi Omar Palgrave Macmillan This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic...

Hardcover : $63.00 Buy	The Visionary Package Herbert M. Meyers and Richard Gerstman Palgrave Macmillan The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and...

Trade Paperback : $39.00 Buy	Foundations of Marketing Palgrave Foundations Series Jonathan Groucutt Palgrave Macmillan This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining...

Trade Paperback : $76.00 Buy	Marketing Management Alain Jolibert, Pierre-Louis Dubois and Hans Muehlbacher Palgrave Macmillan Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues with a liberal use of...

Hardcover : $137.00 Buy	Understanding Consumer Choice Gordon Foxall Palgrave Macmillan This book examines two broad perspectives on consumer behavior, that which emphasizes its inner causes such as attitudes and intentions, and that which...

Hardcover : $110.00 Buy	Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Process Randolph J. Trappey and Arch Woodside Palgrave Macmillan Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by...

Hardcover : $110.00 Buy	Marketing in the Emerging Markets of Central and Eastern Europe The Balkans Marin Marinov Palgrave Macmillan The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market...

Hardcover : $110.00 Buy	Marketing in the Emerging Markets of Latin America Edited by Marin Marinov Palgrave Macmillan This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim...

Hardcover : $137.00 Buy	Creative Marketing Insight for Practitioners and Researchers in the Profit and Non-Profit Sectors Ian Fillis and Ruth Rentschler Palgrave Macmillan Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the...

Hardcover :
$59.00 Buy

Asian Brand Strategy

How Asia Builds Strong Brands

Martin Roll Palgrave Macmillan

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be...

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Hardcover : $105.00 Buy	Marketing in the Emerging Markets of Islamic Countries Marin Marinov Palgrave Macmillan The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population,...

Hardcover : $59.00 Buy	Customer Loyalty A Guide for Time Travellers Lyn Etherington and Sionade Robinson Palgrave Macmillan This book puts forward a new strategic approach to customer loyalty based upon changes in society.

Hardcover : $59.00 Buy	The Brand Glossary Interbrand Palgrave Macmillan Interbrand's definitive guide to brand terms, processes and best practices

Hardcover : $59.00 Buy	Brands and Gaming The Computer Gaming Phenomenon and the Impact of Brands on Gaming David Nichols, Tom Farrand, Tom Rowley and Matt Avery Palgrave Macmillan This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.

Hardcover : $46.00 Buy	The Global Corporate Brand Book Michael Morley Palgrave Macmillan This new book by a leading practitioner based in the US shows the relationship between corporate brand and reputation and the value of company equity. ...

Trade Paperback : $14.95 Buy	The Future of Men The Rise of the Übersexual and What He Means for Marketing Today Marian Salzman, Ira Matathia, and Ann O'Reilly Palgrave Macmillan A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the...

Trade Paperback : $76.00 Buy	Market-Driven Management, Second Edition Strategic and Operational Marketing Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling Palgrave Macmillan This book offers more than coverage of the marketing function: it provides a broad treatment of the subject, integrating both the strategic and operational...

Hardcover : $50.00 Buy	The DNA of Customer Experience How Emotions Drive Value Colin Shaw Palgrave Macmillan A new book by "Customer Experience" guru, Colin Shaw, with a focus upon the importance of emotion for profitability

Displaying 1-24 of 104

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