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Marketing/Multilevel

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Trade Paperback : $60.00 Buy	Services Marketing Text and Cases Steve Baron, Kim Cassidy, Kim Harris and Toni Hilton Palgrave Macmillan Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind...

Hardcover : $49.00 Buy	Building Brand Authenticity 7 Habits of Iconic Brands Michael Beverland Palgrave Macmillan The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This...

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