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All Categories>BUSINESS & ECONOMICS>Marketing/Research

Marketing/Research

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Displaying 1-11 of 11

Hardcover : $105.00 Buy	Marketing Mind Prints Philip J. Kitchen Palgrave Macmillan By "marketing mind prints," this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The...

Hardcover : $53.00 Buy	Sensory Marketing Bertil Hultén, Niklas Broweus and Marcus van Dijk Palgrave Macmillan The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary...

Hardcover : $49.00 Buy	Building Brand Authenticity 7 Habits of Iconic Brands Michael Beverland Palgrave Macmillan The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This...

Trade Paperback : $46.00 Buy	Identifying Hidden Needs Creating Breakthrough Products Keith Goffin and Fred Lemke Palgrave Macmillan Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination....

Trade Paperback : $64.95 Buy	Strategic International Marketing An Advanced Perspective Edited By T. C. Melewar and Suraksha Gupta Palgrave Macmillan Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product...

Hardcover : $110.00 Buy	Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Process Randolph J. Trappey and Arch Woodside Palgrave Macmillan Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by...

Trade Paperback : $60.00 Buy	Services Marketing Text and Cases Steve Baron, Kim Cassidy, Kim Harris and Toni Hilton Palgrave Macmillan Marketing is crucial in any industry: for service based organizations it's absolutely critical. This textbook looks at the issues, models and theories behind...

Hardcover : $105.00 Buy	The Media Industries and their Markets Quantitative Analyses Applied Econometrics Association Series Edited by Patrick-Yves Badillo and Jean-Baptiste Lesourd Palgrave Macmillan This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the...

Hardcover : $110.00 Buy	Aesthetic Communication Ole Thyssen Palgrave Macmillan This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously...

Hardcover : $42.00 Buy	The Superpromoter The Power of Enthusiasm Rijn Vogelaar Palgrave Macmillan With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not...

Hardcover : $35.00 Buy	Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan Emotions can be a business's best friend, or its worst enemy. The business community has progressively embraced the role of emotion in the marketplace, but far...

Displaying 1-11 of 11