Macmillan :: : BUSINESS & ECONOMICS Public Relations Books

Books
- Awards Coming Soon New at Macmillan Top Sellers Awards New at Macmillan Top Sellers Awards New at Macmillan Top Sellers Books for First-Year Reading Course Favorites Featured
  
  Arts and Photography Biography and Memoirs Business and Investing Comics and Graphic Novels Cooking, Food and Wine Crafts Entertainment Health, Mind & Body
  
  History Home and Garden Literature and Fiction Mystery and Thrillers Nonfiction Outdoors Parenting and Families Poetry
  
  Reference Religion and Spirituality Romance Science Science Fiction and Fantasy Sports Travel
  Children and Teens Palgrave Scholarly and Reference
  
  All Categories
  
  Anti-Bullying Books for Middle Grade British Classics books Classics New and Old Current Social Movements Girl Power Books - Junior High and up International Day of Peace
  All Collections
Authors
- Tours & Events All Authors
Publishers
- Farrar, Straus and Giroux FSG Hardcovers FSG Paperbacks Hill & Wang Faber & Faber First Second Henry Holt & Co. Henry Holt Hardcovers Henry Holt Paperbacks Metropolitan Books Times Books Macmillan Audio Behind the Wheel Nature Publishing Group Palgrave Macmillan
  
  Picador Quick and Dirty Tips Scientific American St. Martin's Press Minotaur Books Thomas Dunne Books Tor/Forge Tor Books Forge Books Orb Books Tor/Seven Seas Distributed Publishers
  Macmillan Higher Education Bedford/St. Martin’s W.H. Freeman
  
  Worth Publishers BFW High School i>clicker Hayden-McNeil Palgrave Macmillan Trade Books For Courses
  FSG Books for Young Readers Feiwel & Friends Holt Books for Young Readers Kingfisher Roaring Brook Priddy Books Starscape/Tor Teen Square Fish Young Listeners Macmillan Kids
Services
- About Macmillan Publishers Booksellers Academic Library Catalogs Macmillan Speakers

All Categories>BUSINESS & ECONOMICS>Public Relations

Public Relations

Sort by

Top Sellers

Displaying 1-12 of 12

Hardcover : $59.00 Buy	Public Relations for Asia Trevor Morris and Simon Goldsworthy Palgrave Macmillan This book is an essential read for anyone interested in public relations in Asia.

Hardcover : $53.00 Buy	PR- A Persuasive Industry? Spin, Public Relations and the Shaping of the Modern Media Trevor Morris Simon Goldsworthy Palgrave Macmillan Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners...

Trade Paperback : $30.00 Buy	Key Concepts in Public Relations Palgrave Key Concepts Sandra Cain Palgrave Macmillan An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized...

Trade Paperback : $24.95 Buy	A Century of Spin How Public Relations Became the Cutting Edge of Co William Dinan and David Miller Pluto Press A history of the PR industry, and how it has shaped and corrupted politics.

Hardcover :
$42.00 Buy

Customer Experience

Future Trends and Insights

Colin Shaw, Qaalfa Dibeehi, and Steven Walden Palgrave Macmillan

The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging...

Bonus

Video

Trade Paperback : $38.00 Buy	PR Today The Authoritative Guide to Public Relations Trevor Morris and Simon Goldsworthy Palgrave Macmillan A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very...

Hardcover : $26.00 Buy	Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World Fraser P. Seitel and John Doorley Palgrave Macmillan Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This...

e-Book Agency :
$12.99 Buy

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

Fraser P. Seitel and John Doorley Palgrave Macmillan

Good public relations is no longer just icing - it’s a strategic imperative more important to your competitive success than even advertising or marketing. This...

More Formats: eBook

Trade Paperback : $66.00 Buy	Winning Reputations How to Be Your Own Spin Doctor Chris Genasi Palgrave Macmillan Winning Reputations: How to Be Your Own Spin Doctor provides practical advice on how to manage your personal PR, in order to develop your career, promote your...

Hardcover : $173.00 Buy	The Boundaries of the Firm Critiques, Strategies and Policies Neil M. Kay Palgrave Macmillan Explains how the nature of the firm, strategies adopted by the firm, and policies formulated by the government to cope with competitive threat posed by the...

Trade Paperback : $24.95 Buy	Thinker, Faker, Spinner, Spy Corporate PR and the Assault on Democracy William Dinan David Miller Pluto Press Leading writers expose the scandalous world of corporate spin and its impact on media freedom, democracy and the health of our planet

Trade Paperback :
$19.00 Buy

Good for Business

The Rise of the Conscious Corporation

Andrew Benett, Cavas Gobhai, Ann O'Reilly, and Greg Welch Palgrave Macmillan

In order to satisfy the heightened demands of today’s more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in...

More Formats: eBook

Displaying 1-12 of 12