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All Categories>Business and Investing>Marketing & Sales>Top Sellers

Marketing & Sales

Business & Investing- Marketing & Sales Books - Advertising Books, Consumer Behavior Books, Customer Service Books, Marketing Books, Public Relations Books, Sales & Selling Books, Tipping Point, Gladwell, Focus, Strategy, Wealth, Brand, Logo, Ad Sales, Budget, Overhead, Market, PR, Public Relations, New Release, Blog, Podcasting, Viral Marketing, Online Media, Direct, Metrics, Blanchard, Innovative, Internet, Website, Psychology, Persuasion, Wisdom, Crowds, Science, Mass, Popular, Design, Buy, Marketplace, Profit, Growth, Loyalty, Strategy, Space, Maximize, Visual, Communication, Meetings, Corporate, Fundraising, Galas, Conferences, Conventions, Incentives

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Top Sellers

Displaying 1-10 of 10

Unabridged Compact Disc :
$19.95 Buy

Secrets of the Great Rainmakers

Proven Techniques from the Business Pros

Jeffrey J. Fox: Read by the author Macmillan Audio

In SECRETS OF THE GREAT RAINMAKERS you’ll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry...

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Hardcover :
$28.00 Buy

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

Peter Coughter Palgrave Macmillan

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

More Formats: eBook

Hardcover :
$26.00 Buy

The New Rules of Retail

Competing in the World's Toughest Marketplace

Robin Lewis & Michael Dart Palgrave Macmillan

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant...

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Trade Paperback : $14.95 Buy	BrandSimple How the Best Brands Keep it Simple and Succeed Allen P. Adamson; foreword by Sir Martin Sorrell Palgrave Macmillan In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more...

Hardcover :
$25.99 Buy

Digital Assassination

Protecting Your Reputation, Brand, or Business Against Online Attacks

Richard Torrenzano and Mark Davis St. Martin's Press

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back. From false...

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Excerpt: Read

Unabridged Compact Disc :
$19.95 Buy

Secrets of the Great Rainmakers

Proven Techniques from the Business Pros

Jeffrey J. Fox: Read by the author Macmillan Audio

In SECRETS OF THE GREAT RAINMAKERS you’ll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry...

More Formats:

Trade Paperback : $16.99 Buy	How to Advertise, Third Edition Kenneth Roman and Jane Maas with Martin Nisenholtz St. Martin's Griffin/Thomas Dunne Books The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...

Trade Paperback :
$16.00 Buy

Exodus to the Virtual World

How Online Fun Is Changing Reality

Edward Castronova Palgrave Macmillan

Virtual worlds have exploded out of online game culture and now capture the attention of millions of ordinary people: husbands, wives, fathers, mothers,...

More Formats: eBook

Outstanding Academic Title

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Trade Paperback : $17.00 Buy	Billions Selling to the New Chinese Consumer Tom Doctoroff Palgrave Macmillan This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China...

Hardcover :
$30.00 Buy

Transformative Entrepreneurs

How Walt Disney, Steve Jobs, Muhammad Yunus, and Other Innovators Succeeded

Jeffrey A. Harris Palgrave Macmillan

Entrepreneurs are the key to any successful new business. But having a good idea is not enough . . . too many good ideas fail at the execution level....

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Displaying 1-10 of 10