Business Writing What Works, What Won't

Wilma Davidson, Foreword by Janet Emig

St. Martin's Griffin



Trade Paperback

320 Pages



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A thorough, accessible, and results-oriented guidebook intended for today’s business environment, Business Writing: What Works, What Won’t offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds—and what fails—in written business communication.

This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management—a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.


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Business Writing
Part 1What This Book Can Do for YouScribendo disces scribere. "You learn to write by writing."Samuel Johnson1From Procrastination to Power: Writing Painlessly and WellGood writing is good business. Bad writing isn't. To be successful in sales, marketing, finance, engineering, law, personnel, and in virtually every field, you need to write well. In fact, your business writing can serve as persuasive evidence of your competence, your personality, your management style. It's as plain and simple--and frightening--as that.And, undoubtedly, that fright (those panicky waves in your
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  • Wilma Davidson, Foreword by Janet Emig

  • Wilma Davidson, Ed. D., is a writing and presentation-skills coach. Her clients include corporations throughout the Fortune 500. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.

    Janet Emig is University Professor Emeritus of English Education at Rutgers, The State University of New Jersey.