"Although parents know that the early years are learning years, just what that means has been confusing—until now. Einstein Never Used Flash Cards makes practical sense of the vast number of technical studies and the hyperbole of advertising claims. It explains in clear, compelling, and scientific terms how learning really takes place. This book is a must-read for parents, grandparents, teachers, caregivers, pediatricians, and policy makers—in other words, all those who care about (and for) the next generation of children."—Ellen Galinsky, president and cofounder of the Families and Work Institute in New York City