The why and how of consumer buying went through a revolution when blogger product information and online reviews empowered customers to research and find exactly what they want and explore the many ways to get it.In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. Included are case studies of successes and failures from the business world and beyond, and interviews with leaders such as Michael Dell of Dell Computers to illustrate their points.
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