The escalating symptoms of global warming are startling: Hurricane Katrina, a rapidly disappearing Artic, severe droughts and wildfires. Meanwhile, the leading expert at NASA warns that we have only ten years to reverse climate change, and the British government estimates that the financial impact will be greater than the Great Depression and both world wars—combined. It's no longer time to debate global warming, it’s time to fight it.
Drawing on the experience of 1,400 Step It Up organizers in all fifty states, Bill McKibben—the author of The End of Nature and Deep Economy—and the Step It Up team explain how you can build the fight in your community, college, or place of worship. They describe how you can:
—jump-start volunteers with quick, ad hoc actions;
—generate persuasive and meaningful political pressure;
—plan creative events that draw media attention;
—launch grassroots campaigns online; and
—rally diverse groups that all have a stake in the crisis—whether they know it yet or not.
Fight Global Warming Now offers the tools, including accesible resources and stories from groups already in action, for your involvement in the mighty new movement that is confronting the most urgent challenge facing us today.
Introduction: Step It Up
Make It Credible
Make It Snappy
Make It Collaborative
Make It Meaningful
Make It Creative (and Fun!)
Make It Wired
Make It Seductive (to the Media)
Afterword: Make It Last