How to Survive and Prosper as an Artist Selling Yourself Without Selling Your Soul

Caroll Michels

Holt Paperbacks



Trade Paperback

400 Pages


Request Exam Copy Request Desk Copy

Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider’s information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.

Most notably, this sixth edition contains a new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal web designer for your online portfolio and for organizing your web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. This classic handbook also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art.  Finally, the appendix of resources, consistently updated online at Michels’s site the Artist Help Network, is fully revised.


Reviews from Goodreads



Read an Excerpt

How to Survive and Prosper as an Artist
1Launching or Relaunching Your Career: Overcoming Career BlocksAs an artist you have experienced the exuberance of creating something you like, which might be the culmination of a direction in your work or might articulate something new. It felt good. The goodness screamed out. You mastered and controlled. The power felt good. Your expectations were rewarded.However, producing something you like and believe in does not resolve the question of how to use your creation to survive and prosper. For artists, the question is particularly complex because of the
Read the full excerpt


  • Caroll Michels

  • Caroll Michels is a successful sculptor whose artwork has been exhibited in museums worldwide, and she has worked as a career coach on behalf of thousands of artists since 1978. She lives in Sarasota, Florida.

  • Caroll Michels © Nikitas Kavoukles