Killer Web Content Make the Sale, Deliver the Service, Build the Brand


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A&C Black Trade


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071367704X

9780713677041

224 Pages

$24.95

Request Desk Copy Request Exam Copy

Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.

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Gerry McGovern is managing partner at a consultancy that focuses on maximizing value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.

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ABOUT THE AUTHOR


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  • Gerry McGovern is managing partner at a consultancy that focuses on maximizing value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.
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