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Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline they call neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. Sleights of Mind is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to human behavior. Magic tricks fool spectators and participants because humans have hardwired processes of attention and awareness that are hackable—a good magician uses the mind's own intrinsic properties against the audience in a form of calculated, disciplined mental combat.
Magic can reveal how the brain works in everyday situations. For instance, many salespeople are masters at creating the "illusion of choice," a technique that can spur a customer to purchase an expensive item they swore they'd never buy. The "illusion of choice" is also a core technique of magic. The implications of neuromagic go beyond illuminating human behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.
"Magic is the place where our senses and beliefs fail us in magnificent ways. In this exciting book Stephen, Susana, and Sandra explore what magic and illusions can teach us about our fallible human nature—coming up with novel and fascinating observations."—Dan Ariely, author of Predictability Irrational
"Steve and Susana are two of the most innovative scientists I know. They aren't content to just conduct elegant experiments (although they do plenty of those, too). Instead, they're determined to explore those places where neuroscience intersects the mysterious and the magical, from visual illusions to Vegas card tricks. This book doesn't just change the way you think about sleight of hand and David Copperfield - it will also change the way you think about the mind."—Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist
"I've long wished that there was a book that explained the art of magic from the point of view of cognitive neuroscience. Magic is a goldmine of information about the brain, as well as a source of fascination to laypeople. This is the book we've all been waiting for."—Steven Pinker PhD, author of The Stuff of Thought
"This is a highly original book. Science and magic have much in common. They both take seemingly inexplicable events and provide elegantly simple answers that enthrall the observer. The authors have done an admirable job in exploring this idea and also suggest ways in which the two disciplines can cross fertilize each other."—V.S. Ramachandran, M.D., Ph.D., author of Phantoms in the Brain
"Stephen Macknik and Susana Martinez-Conde's Sleights of Mind gives non-magicians a real up-close look at the true secrets of magic. They are revealing the real knowledge jealously guarded by all great performers...I know my fellow magicians are all going to be as jazzed as I am to read about how sophisticated magical techniques and state-of-the-art brain science combine."—Mac King, headliner, Harrah's Las Vegas
"In Sleights of Mind, authors Stephen Macknik and Susana Martinez-Conde persistently remind us that the human mind is a bad data-taking device. And it's this fact that enables the science of magic to exist at all."—Neil deGrasse Tyson, author of The Pluto Files
CLARKE'S THIRD LAW: "Any sufficiently advanced technology is indistinguishable from magic."
NIVEN'S LAW: "Any sufficiently advanced magic is indistinguishable from technology."
AGATHA HETERODYNE ("GIRL GENIUS") PARAPHRASE OF NIVEN'S LAW: "Any sufficiently analyzed magic is indistinguishable from science!"
Have you ever wondered how magic effects work? Coins materialize out of thin air. Cards move through a deck as if pulled by an invisible force. Beautiful women are cut in half. Spoons bend. Fish, elephants, even the Statue of Liberty disappear before your