Thinking Points provides a systematic explanation of how conservatives think and use language—and how progressives can create a long-term strategy for returning America to its progressive ideals. With the assistance of the Rockridge Institute, Lakoff offers a new understanding of the so-called political center and explains why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to core progressive values. “Professor Lakoff’s expertise has been invaluable in articulating the ACLU’s core values-fundamentally American values-to a broad and politically-diverse audience.”—Anthony D. Romero, Executive Director, ACLU
George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of Whose Freedom?, Don't Think of an Elephant!, and Moral Politics, as well as seminal books in linguistics, including Metaphors We Live By (with Mark Johnson). The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate. For more information about the Rockridge Institute, visit www.rockridgeinstitute.org.
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