Win Your Case How to Present, Persuade, and Prevail--Every Place, Every Time

Gerry Spence

St. Martin's Griffin

0312360673

9780312360672

Trade Paperback

304 Pages

$16.99

CAD18.99

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Gerry Spence, one of America's most renowned and successful trial lawyer, is a man known for his deep convictions and his powerful courtroom presentations when he argues on behalf of ordinary people. Frequently pitted against teams of lawyers thrown against him by major corporate or government interests, he has never lost a criminal case and has not lost a civil jury trial since l969.
In Win Your Case, Spence shares a lifetime of experience teaching you how to win in any arena—the courtroom, the boardroom, the sales call, the salary review, the town council meeting—every venue where a case is to be made against adversaries who oppose the justice you seek. Relying on the successful courtroom methods he has developed over more than half a century, Spence shows both lawyers and laypersons how to win your cases as he takes you step-by-step through the elements of a trial—from jury selection, the opening statement, the presentation of witnesses, their cross-examinations, and, finally, to the closing argument itself.
Spence teaches you how to prepare yourselves for these wars. Then he leads you through the new, cutting-edge methods he uses in discovering the story in which you form the evidence into a compelling narrative, discover the point of view of the decision maker, anticipate and answer the counterarguments, and finally conclude the case with a winning final argument.
To make a winning presentation, you are taught to prepare the power-person (the jury, the judge, the boss, the customer, the board) to hear your case. You are shown that your emotions, and theirs, are the source of your winning. You learn the power of your own fear, of honesty and caring and, yes, of love. You are instructed on how to role-play through the use of the psychodramatic technique, to both discover and tell the story of the case, and, at last, to pull it all together into the winning final argument.

REVIEWS

Praise for Win Your Case

"Spence has become the Socrates of Jackson Hole."—Larry McMurtry, author of Lonesome Dove

"Spence is one of America's last true originals—a man who thinks as brilliantly as he lives, who writes as compellingly as he talks, and who practices law as faithfully as most people practice religion."—Dan Rather

"How to Argue and Win Every Time is more than just a book about argument; it's the outline on how to live."—Larry King

"Spence's prose is pointedly sharp in essence and displays unself-consciously his own flamboyant personality. Rises above the herd in the conduct-of-life genre."—Booklist

"Spence's cowboy Uncle Slim once said, 'You can't get nowhere with a thousand-dollar saddle on a ten-dollar horse.' Noted trial lawyer Spence ( How to Argue and Win Every Time) applies this principle to anyone making a case, whether to a jury, a customer or a boss. Tricks and techniques are the high-priced saddle, he says; more important is the person making the case. Thus his method focuses on 'the power of being genuine.' Even fear, he says, can be used to one's advantage by connecting to the decision maker's own fear. The book first focuses on preparing for the 'war' (as Spence calls every case) by discovering this power in oneself. Then it deals with waging the war: improving one's storytelling skills, conducting effective opening and closing statements and using witnesses. He makes a persuasive case for his approach."—Publishers Weekly

Reviews from Goodreads

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Gerry Spence has been a trial attorney for more than five decades and proudly represents "the little people." He has fought and won for the family of Karen Silkwood, defended Randy Weaver at Ruby Ridge, and represented hundreds of others in some of the most notable trials of our time. He is the founder of Trial Lawyer's College, a nonprofit school where, pro bono, he teaches attorneys for the people how to present their cases and win against powerful corporate and government interests. He is the author of fifteen books, including The New York Times bestseller How to Argue and Win Every Time, From
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  • Win Your Case by Gerry Spence--Audiobook Excerpt

    Listen to this audiobook excerpt and hear Gerry Spence read from his book Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time. What's true for training great trial lawyers is true for all winning presentors. According to renowned trial attorney and bestselling author Gerry Spence, presenting a case before decisionmakers is not simply a technique but an occasion for summoning your deepest reserves to advocate on behalf of something crucial.

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ABOUT THE AUTHOR

  • Gerry Spence

  • Gerry Spence has been a trial attorney for more than five decades and proudly represents "the little people." He has fought and won for the family of Karen Silkwood, defended Randy Weaver at Ruby Ridge, and represented hundreds of others in some of the most notable trials of our time. He is the founder of Trial Lawyer's College, a nonprofit school where, pro bono, he teaches attorneys for the people how to present their cases and win against powerful corporate and government interests. He is the author of fifteen books, including the New York Times bestseller How to Argue and Win Every Time, From Freedom to Slavery, Give me Liberty, and The Making of a Country Lawyer, and is a nationally known television commentator on the famous trials of our time. He lives in Jackson Hole, Wyoming.
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