An insightful look at the world’s single largest consumer market—China’s nearly 500 million youth—and how they will change global marketing forever...

Most business leaders struggle mightily when transitioning from working in the U.S. or any modern country to working in Shanghai, Dubai, Nairobi or Pune....

This book tackles the strategic, financial and procedural aspects of planning and executing mergers, acquisitions and strategic alliances. It also explores the...

"...This book tackles the strategic, financial and procedural aspects of planning and executing mergers, acquisitions and strategic alliances. It also explores the.... This book tackles the strategic, financial and procedural aspects of planning and executing mergers, acquisitions and strategic alliances. It also explores the similarities and differences between these various types of transaction and illustrates each with case studies, to help students from final year undergraduate to MBA.. "There..."

Innovation is a priority for many organizations who want to grow and develop in the post-recession economies. Companies need a systematic framework so...

Quantitative techniques are fundamental to the correct interpretation of commercial reality, and can aid practical business decision making and problem...

This established text provides comprehensive coverage of HRM theory supported by high quality cases. This edition has been thoroughly updated to make it...

"...This established text provides comprehensive coverage of HRM theory supported by high quality cases. This edition has been thoroughly updated to make it.... This established text provides comprehensive coverage of HRM theory supported by high quality cases. This edition has been thoroughly updated to make it accessible and engaging for undergraduate and postgraduate students. New features include interviews with real-life HR gurus, a focus on the global implications of HR and ESL student suppor..."

Operations Management is an ideal text for courses requiring an in-depth yet accessible guide to operations management. This edition has been fully updated to...

The approach to project management is too often formulaic, describing what should be done and how to do it, but not adequately describing why those actions are...

"...The approach to project management is too often formulaic, describing what should be done and how to do it, but not adequately describing why those actions are.... The approach to project management is too often formulaic, describing what should be done and how to do it, but not adequately describing why those actions are important.  Improving Project Performance outlines the what and how of project management, emphasizing why actions matter, the overall intention of the formulaic steps, and th..."

In this remarkable and provocative book, Yanis Varoufakis explodes the myth that financialization, ineffectual regulation of banks, greed, and globalization...

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique...

"...Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique.... Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique se..."

A global, contemporary and critical view of human resource management. Using international examples and case studies, this text covers the basic principles of...

"...A global, contemporary and critical view of human resource management. Using international examples and case studies, this text covers the basic principles of.... A global, contemporary and critical view of human resource management. Using international examples and case studies, this text covers the basic principles of HRM, whilst exposing students to real world issues facing managers on a daily basis. This text is essential reading for anyone who wants to understand and engage critically with..."

This book is designed as a core textbook for those students studying courses on Global Strategy and Strategic Management. It offers an insight into the impact...

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an...

Product recalls spanning toys, children's products, food, pet food, and automobiles have increased dramatically in the recent past. Consequently, the safety of...

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't...

"...In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't.... In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing, Dr. Mark Ingwer presents a groundbreaki..."

Banks of all sorts are troubled institutions. The cost of public bail-outs associated with the subprime crisis in the United States alone may be as high as $2...

"...Banks of all sorts are troubled institutions. The cost of public bail-outs associated with the subprime crisis in the United States alone may be as high as..."

Have you ever wondered what makes a good humanitarian organization? How can organizations like the United Nations, the World Bank, and the World Health...

The Iraq War defined the first decade of the twenty-first century – leading to mass protests and raising profound questions about domestic politics and the use...

The field of social entrepreneurship continues to grow by leaps and bounds as innovative entrepreneurs find new ways to create a positive social impact on...

"...The field of social entrepreneurship continues to grow by leaps and bounds as innovative entrepreneurs find new ways to create a positive social impact on.... The field of social entrepreneurship continues to grow by leaps and bounds as innovative entrepreneurs find new ways to create a positive social impact on their community. More often than not these ventures find it difficult to expand their initial concepts into new environments. As funding for social programs on a government level tighte..."

Start a simplicity revolution! Complexity is one of the biggest challenges facing modern business. It is slowing companies down, costing them on average 10% of...

Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is...