An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

A leadership model that trains managers to come together to deliver success—overcoming the gridlock and comprises that typically water down the team approach....

An insightful look at the world’s single largest consumer market—China’s nearly 500 million youth—and how they will change global marketing forever...

When your smartphone, your ipad, and itouch drive you to distraction, technology and psychology expert looks at the stress and illness that our constantly...

This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese...

"...This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese.... This book is about understanding the differences and risks, ownership, culture and management practices when investing, managing or working with Chinese companies. It explores the progression of overseas listing of Chinese companies and the reasons behind the attitude shifts towards overseas Chinese stocks.. ..."

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors...

"...Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors.... Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall perfor..."

Quantitative techniques are fundamental to the correct interpretation of commercial reality, and can aid practical business decision making and problem...

An invaluable how-to guide for  business executives, owners/entrepreneurs, and project managers considering manufacturing operations in China

Most business leaders struggle mightily when transitioning from working in the U.S. or any modern country to working in Shanghai, Dubai, Nairobi or Pune....

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese...

Investigation of the disaster will pose questions regarding why Daiichi was constructed in an earthquake-prone zone and was still operating despite problems...

"...Investigation of the disaster will pose questions regarding why Daiichi was constructed in an earthquake-prone zone and was still operating despite problems.... Investigation of the disaster will pose questions regarding why Daiichi was constructed in an earthquake-prone zone and was still operating despite problems that had been plaguing the reactors since 1989 such as cracks in infrastructure and leaks in radioactivity. This book analyses and explores the impact of Japans 2011 nuclear crisis...."

The Japanese management style is unique compared with those in the U.S. and Europe as is theoverseas operation for Japanese companies.This book demonstrates...

"...The Japanese management style is unique compared with those in the U.S. and Europe as is theoverseas operation for Japanese companies.This book demonstrates.... The Japanese management style is unique compared with those in the U.S. and Europe as is theoverseas operation for Japanese companies.This book demonstrates thethree essencesfor successfuloverseas operations that global enterprises as well as Japanese companies possess.. ..."

How China Became Capitalist details the extraordinary, and often accidental, journey that China has taken over the past thirty years in transforming itself...

Manias, Panics and Crashes, Sixth Edition is a vivid and entertaining account of the way that mismanagement of money and credit has led to financial explosions...

Merchants of Virtue is about a band of people who determined to make their company a good global citizen. Herman Miller has been looking at some of the...

"...Merchants of Virtue is about a band of people who determined to make their company a good global citizen. Herman Miller has been looking at some of the.... Merchants of Virtue is about a band of people who determined to make their company a good global citizen. Herman Miller has been looking at some of the critical questions of our time—for the past 35 years. Is sustainable business sustainable? In an age where sustainability is key to future success, businesses must incorporate new strategies ..."

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary...

"...A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary.... A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious cont..."

An essential guide on how to understand and combat corruption in your business 

"...An essential guide on how to understand and combat corruption in your business. The dangers of involvement in corruption need to be embedded in corporate strategy. A company's response to these dangers must also be reflected its practices, particularly if the company operates outside its own borders. This book guides managers through the complexity of bribery issues with advice on how to implement anti-corruption strategies.. ..."

The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment...

Many social entrepreneurs struggle to take successful, innovative programs that address social problems a local or limited basis and scale them up to expand...

"...Many social entrepreneurs struggle to take successful, innovative programs that address social problems a local or limited basis and scale them up to expand.... Many social entrepreneurs struggle to take successful, innovative programs that address social problems a local or limited basis and scale them up to expand their impact in a more widespread, deeper, and efficient way. The editors address this issue with a comprehensive collection of original papers written by leading scholars that offe..."

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demographers...

What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely...

"...What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely.... What effect have innovations in digital technology had on the way we communicate and work, andwhat can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the work..."

Acentury ago, migrants often crossed an ocean and never saw their homelands again. Today, they call - or Skype - home the moment their flight has landed, and...

"...Acentury ago, migrants often crossed an ocean and never saw their homelands again. Today, they call - or Skype - home the moment their flight has landed, and.... Acentury ago, migrants often crossed an ocean and never saw their homelands again. Today, they call - or Skype - home the moment their flight has landed, and that's just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-borde..."

This book provides essential career guidance for corporate women with talent and ambition, as well as advice for HR leaders on managing a diverse workforce....

"...This book provides essential career guidance for corporate women with talent and ambition, as well as advice for HR leaders on managing a diverse workforce..... This book provides essential career guidance for corporate women with talent and ambition, as well as advice for HR leaders on managing a diverse workforce. The author sets out nine job assignments that every woman should have on her job resume in order to lay the way for promotion and progression. The book also provides insights into t..."

How do you create world-class educational institutions that are academically rigorous and vocationally relevant? Are business schools the blueprint for...

"...How do you create world-class educational institutions that are academically rigorous and vocationally relevant? Are business schools the blueprint for.... How do you create world-class educational institutions that are academically rigorous and vocationally relevant? Are business schools the blueprint for institutions of the future, or an educational experiment gone wrong? This is the first title in a new series from IE Business School, IE Business Publishing.. ..."