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Advertising Age Series

Palgrave Macmillan and Advertising Age present these informative titles that explore recent developments in marketing, media, and business, from the most talented and creative minds in those fields.

BUY Trade Paperback : 18.00

Palgrave Macmillan

The Idea Writers

Copywriting in a New Media and Marketing Era

The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell.

Teressa Iezzi

Teressa Iezzi is the editor of Advertising Age's Creativity, the leading publication and site covering all things creative in advertising and design. The monthly Ad Age Group publication provides a showcase of the best ideas across all areas of consumer culture, an... more

About The Author

More formats: eBook

BUY Hardcover : 29.00

Palgrave Macmillan

Brand Media Strategy

Integrated Communications Planning in the Digital Era

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly...

Antony Young

Antony Young is CEO of Mindshare North America and has developed media strategies in Europe, Asia Pacific and North America for influential global brands, such as Sony, Coca-Cola, McDonald's, Procter & Gamble and Toyota. He is the co-author of Profitable Marketing... more

About The Author

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BUY Hardcover : 28.00

Palgrave Macmillan

The Art of the Pitch

Persuasion and Presentation Skills that Win Business

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

Peter Coughter

Peter Coughter is a Professor at the prestigious VCU Brandcenter at Virginia Commonwealth University and President of Coughter & Company whichconsults with leading advertising agencies around the world.His clients include: Crispin Porter + Bogusky, DDB, Cramer-Krasselt,... more

About The Author

More formats: eBook