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Advertising Age Series

Palgrave Macmillan and Advertising Age have teamed up to provide marketing and advertising professionals with the most up-to-date resources for their businesses, from the most talented and creative minds in the field. 

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Brand Media Strategy

Integrated Communications Planning in the Digital Era

From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly...

Antony Young Antony Young

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The Idea Writers

Copywriting in a New Media and Marketing Era

The Idea Writers guides both new and experienced copywriters through the process of creating compelling brand content and experiences that sell.

Teressa Iezzi

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The Art of the Pitch

Persuasion and Presentation Skills that Win Business

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

Peter Coughter

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Buyographics

How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

A broad sweeping look at the changing American consumer trends based on demographic data

Matt Carmichael

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