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Palgrave Macmillan

Breaking Through

Implementing Customer Focus in Enterprises

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas...

"...In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas.... In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprises. In an environment of falling margins the model shows how to ..."

Sandra Vandermerwe

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About The Author
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This is an updated edition of the bestselling book by Colin Shaw and John Ivens about building and delivering great customer experiences--something far too...

By Colin Shaw and John Ivens

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Palgrave Macmillan

Brands and Gaming

The Computer Gaming Phenomenon and the Impact of Brands on Gaming

This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.

"...This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.. The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. Th..."

By David Nichols, Tom Farrand, Tom Rowley and Matt Avery

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Palgrave Macmillan

Brand Champions

How Superheroes bring Brands to Life

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday...

"...A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday.... A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.. ..."

Ian P Buckingham

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About The Author
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Palgrave Macmillan

Building Brand Authenticity

7 Habits of Iconic Brands

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This...

"...The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This.... The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.. "Building Brand ..."

Michael Beverland

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About The Author
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Palgrave Macmillan

Building Influence in the Workplace

How to Gain and Retain Influence at Work

Introduces you to a valuable set of tools enabling you to build influence, promote your interests and get buy-in to your plans and proposals. The book will...

"...Introduces you to a valuable set of tools enabling you to build influence, promote your interests and get buy-in to your plans and proposals. The book will.... Introduces you to a valuable set of tools enabling you to build influence, promote your interests and get buy-in to your plans and proposals. The book will enable you to identify your own workplace values and those of your key colleagues and understand how to retain the influence you have already gained and stand by your values under pre..."