• Palgrave Macmillan
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Alessandro Arbore

ENRICO VALDANI is a full professor and director of the Marketing Department at Bocconi University, Italy. He is President of the SIM, the Italian Marketing Society. Co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues

ALESSANDRO ARBORE SDA is a professor of Marketing at Bocconi University, Italy. He is the director of the Executive Master in Marketing and Sales (EMMS). He is a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and the author of many international publications on ICT and marketing topics.


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Competitive Strategies
Managing the Present, Imagining the Future

Palgrave Macmillan
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a...
Alessandro Arbore

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