• Palgrave Macmillan
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Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He is the author or editor of more than sixty books, including Ads, Fads and Consumer Culture; Shop ‘Til You Drop; and Agitpop: Political Culture and Communication Theory. 


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The Objects of Affection
Semiotics and Consumer Culture

Palgrave Macmillan
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived “sacredness” in consumerist...
Arthur Asa Berger

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