• Palgrave Macmillan
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Bill Donaldson

BILL DONALDSON is Research Professor of Marketing at Aberdeen Business School, The Robert Gordon University, UK. His research interests are in the management of sales operations including SFA (sales force automation) and CRM (customer relationship management).


cover Buy
Sales Management
Theory and Practice

Palgrave Macmillan
Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on...
Bill Donaldson

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