• Palgrave Macmillan
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Bjorn Ambos

BJORN AMBOS is a professor at theVienna University Institute for International Marketing and Management in Vienna, Austria.
BODO B. SCHLEGELMILCH is a professor at the Vienna University Institute for International Makreting and Management in Vienna, Austria.


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The New Role of Regional Management

Palgrave Macmillan
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It...
Bjorn Ambos

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