Avatar: What's Lost (and Found) in Translation?
Avatar is a fantasy about sameness and difference. The hero is a human being. He's the emissary of a human mining company who is transformed by a fantasy scientific process into something else, into a native of this other planet, Pandora. So, his job is to infiltrate this other culture, this very other place, so as to feedback to his human controllers the information they need to pursue their mining project.