• Palgrave Macmillan
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David Nichols

David Nichols works for Added Value, a leading brand consultancy that has done pioneering and influential work in the area of brands and gaming.


cover Buy
Brands and Gaming
The Computer Gaming Phenomenon and the Impact of Brands on Gaming

Palgrave Macmillan
This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.
David Nichols

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