Macmillan Childrens Publishing Group

Fraser P. Seitel

Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations, which is used in universities worldwide and has sold over a million copies in 11 editions.

Fraser P. Seitel

Books by the Author

Rethinking Reputation
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Rethinking Reputation

Fraser P. Seitel and John Doorley
St. Martin's Press
St. Martin's Press

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old...

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