• Palgrave Macmillan
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Garry Titterton

GARRY TITTERTON is a Fellow of the Institute of Directors. He also served on the US Advertising Associations Advertising Effectiveness Awards Judging Panel. Titterton was previously, a member of the Royal Institute of Marketing, and he was a member of the American Chamber of Commerce Marketing Committee for three years whilst in Tokyo. He was also visiting professor on the Executive MBA course at Tonjin University in Shanghai. Titterton has written articles in publications ranging from The Wall Street Journal to Far East Economic Review as well as respected marketing publications in UK, USA, Italy, and Asia. He was also a regular contributor to CNBCs Story Board TV program which covered marketing and advertising issues in the Asia Pacific region. He was the keynote speaker at the 2000 Asia Pacific Marcom Conference held in Hong Kong.

Works

cover Buy
Brand Storming
Managing Brands in the Era of Complexity

Palgrave Macmillan
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of...
Garry Titterton

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