• Palgrave Macmillan
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Gaston Trauffler

GASTON TRAUFFLER's research activities are directed towards the management of technology-based enterprises, in particular strategic planning of discontinuous technologies and radical innovations. He worked as a researcher at the Swiss Federal Institute of Technology (ETH) and as an innovation management consultant. Dr. Trauffler holds an engineering and PhD degree from ETH Zurich.


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Sustained Innovation Management
Assimilating Radical and Incremental Innovation Management

Palgrave Macmillan
Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a...
Gaston Trauffler

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