• Palgrave Macmillan
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George S. Yip

George S. Yip is Beckwith Professor (Marketing and Strategy), Cambridge University's Judge Institute of Management Studies and Co-Chairman, Perseus Consulting.


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Strategies For Central and Eastern Europe

Palgrave Macmillan
Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and...
George S. Yip

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