• Palgrave Macmillan
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Gérald Mazzalovo

GÉRALD MAZZALOVO is an attentive observer of the world of brands and is ex-president and/or chief executive officer of Bally, Loewe, Clergerie and Ferragamo. He is author of numerous articles on brand management and is co-author of many books including Pro Logo and Luxury Brand Management. He is also a consultant and visiting professor at the following Universities: Istituto de Empresa (Madrid, Spain); Universidad Pumpeo fabra (Barcelona, Spain); UniversitÉ Paris-Dauphine (Paris France); ISC Paris (Paris, France) and Lyon 2 (Lyon, France). He is a recognized expert in Brand Management.

Works

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Brand Aesthetics

Palgrave Macmillan
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues....
Gérald Mazzalovo

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