• Palgrave Macmillan
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Gordon R. Foxall

GORDON FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).

Works

cover Buy
The Behavioural Economics of Brand Choice

Palgrave Macmillan
Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand...
cover Buy
Explaining Consumer Choice

Palgrave Macmillan
This book presents a comprehensive theory of consumer choice drawing on behavioral economics, psychology, and marketing.
Gordon R. Foxall

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