• Palgrave Macmillan
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Iain Ellwood

IAIN ELLWOOD is a seasoned management consultant with over fifteen years international experience, living and working in Japan, Hong Kong, the Netherlands and the United States as a marketing brand strategist for Blue-chip companies. He has led highly effective engagements for clients including: British Airways, Barclays, BP, BT, EDF, France Telecom, Mitsubishi, Nissan, Orange, Philips, and UBS. He is a regular press commentator on marketing and branding issues for The Economist, The BBC, Sky News and numerous business magazines. He is the author of The Essential Brand Book (2002, Kogan Page). Ellwood is a frequent international speaker on branding, innovation and communications. He also occasionally lectures on the MBA courses at London Business School. 

Works

cover Buy
Wonder Woman
Marketing Secrets for the Trillion Dollar Customer

Palgrave Macmillan
Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home...
Iain Ellwood

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