• Palgrave Macmillan
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Ian Fillis

Ian Fillis is Lecturer in Marketing in the Department of Marketing, Faculty of Management at the University of Stirling, Scotland.


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Creative Marketing
Insight for Practitioners and Researchers in the Profit and Non-Profit Sectors

Palgrave Macmillan
Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the...
Ian Fillis

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