• Palgrave Macmillan
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Ian Fillis

Ian Fillis is Lecturer in Marketing in the Department of Marketing, Faculty of Management at the University of Stirling, Scotland.

Works

cover Buy
Creative Marketing
Insight for Practitioners and Researchers in the Profit and Non-Profit Sectors

Palgrave Macmillan
Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the...
Ian Fillis

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