• Palgrave Macmillan
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Ian Yeoman

IAN YEOMAN is the founding editor of the Journal of Revenue & Pricing Management and the author/editor of several books on Revenue Management including Yield Management: Strategies for the Service Industries and Revenue Management & Pricing. Ian holds a number of appointments around the world including Associate Professor of Tourism Futures at Victoria University of Wellington, New Zealand and Visiting Professor and Lector at Stenden University of Applied Sciences, Netherlands. Ian has a PhD in Management Science from Edinburgh Napier University and his specialist topic is tourism futures.


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Revenue Management
A Practical Pricing Perspective

Palgrave Macmillan
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and...
Ian Yeoman

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