• Palgrave Macmillan
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James Teboul

JAMES TEBOUL is Emeritus Professor of Operations Management and Director of the International Executive Programme at INSEAD, France.


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Service Is Front Stage
Positioning Services for Value Advantage

Palgrave Macmillan
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front...
James Teboul

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