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“Hilarious! Honest, intimate, this book tells it as it was.” –Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich...
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the...
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen...