• Palgrave Macmillan
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Jan Lindemann

JAN LINDEMAN is a leading authority on value based brand management and the impact of brands and other intangible assets on shareholder value. He is partner in a hedge fund that utilises his expertise for investment purposes. He has advised many companies such as Samsung, ING and Prada Group on building leading global brands with sustainable economic value. He was global managing director of brand valuation at Interbrand, where he built the firm's global brand valuation and analytics business. He established and managed the ranking of the Best Global Brands published annually in BusinessWeek. In his earlier career he was a mergers & acquisitions advisor for Chase Manhattan Bank. He holds an MA in international economics and politics from the School of Advanced International Studies (SAIS) at Johns Hopkins University in Washington, D.C.


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The Economy of Brands

Palgrave Macmillan
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to...
Jan Lindemann

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