• Palgrave Macmillan
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Jean-Marie Dru

Jean-Marie Dru was appointed President and Chief Executive Officer of TBWA Worldwide in March 2001. He was previously co-founder and Chairman of BDDP Group, which merged with TBWA in 1998. Dru is the author of Disruption: Overturning Conventions and Shaking up the Marketplace and Beyond Disruption: Changing the Rules in the Marketplace.

Works

cover Buy
How Disruption Brought Order
The Story of a Winning Strategy in the World of Advertising

Palgrave Macmillan
The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.
Jean-Marie Dru

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