• Palgrave Macmillan
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Jean-Marie Floch

Jean-Marie Floch has worked as a consultant applying semiotics to marketing and communication issues in a wide variety of industries, and is widely published in the field of Semiotics.


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Semiotics, Marketing and Communication
Beneath the Signs, the Strategies

Palgrave Macmillan
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication....
Jean-Marie Floch

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