• Palgrave Macmillan
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Jean-Marie Floch

Jean-Marie Floch has worked as a consultant applying semiotics to marketing and communication issues in a wide variety of industries, and is widely published in the field of Semiotics.

Works

cover Buy
Semiotics, Marketing and Communication
Beneath the Signs, the Strategies

Palgrave Macmillan
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication....
Jean-Marie Floch

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