• Palgrave Macmillan
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Jean-Paul Tréguer

Jean-Paul Tréguer is President of Senioragency.

Works

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50+ Marketing
Marketing, Communicating and Selling to the Over 50s Generations

Palgrave Macmillan
As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power,...
Jean-Paul Tréguer

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