• Manchester University Press
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Jennifer Lees-Marshment

Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing and Management at Keele University.

Works

cover Buy
Political Marketing and British Political Parties
Second Edititon

Manchester University Press
The classic, key text in political marketing, now updated to include analysis of the 2001 and 2005 elections, reflection on and criticism of the...
cover Buy
Political Marketing
A Comparative Perspective

Manchester University Press
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in...
cover Buy
The Political Marketing Revolution
Transforming the Government of the UK

Manchester University Press
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party...
cover Buy
Political Marketing and British Political Parties
The Party's Just Begun

Manchester University Press
Political parties today focus on the needs and wants of voters in the same way that businesses seek to serve consumers. Demonstrating how British political...
Jennifer Lees-Marshment

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