• Palgrave Macmillan
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Jennifer Lees-Marshment

JENNIFER LEES-MARSHMENT Senior Lecturer at Auckland University, New Zealand. Her books include Political Marketing and British Political Parties (2001 and 2008), The Political Marketing Revolution (2004), Political marketing: principles and applications (2010) and Global Political Marketing (2010).

Works

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The Political Marketing Game

Palgrave Macmillan
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity,...
Jennifer Lees-Marshment

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