John Doorley is the founding academic director of the Master of Science in Public Relations degree program at New York University. He is the co-author of Rethinking Reputation. He also founded and directs the Academy for Communication Excellence and Leadership at Johnson & Johnson, with multiple course offerings in the United States, Europe, and Asia.
"Should be required reading for every communications student and their instructors, and for every person involved in a business that may some day have a PR problem or use a PR firm. Put it on your must-read list." —O'Dwyer's