• Palgrave Macmillan
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John O'Shaughnessy

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.


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Consumer Behaviour
Perspectives, Findings and Explanations

Palgrave Macmillan
A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically...
John O'Shaughnessy

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